With the ease, speed, and cost savings of AI VoiceOver, it’s an attractive option for video producers. But it’s not the end all be all solution for all productions. There are some questions you’d be wise to consider before deciding whether to hire human or use a synthetic voice. I highlighted several of them for an article in the Philly Ad Club’s Ad News magazine, May-June 2025 issue.
Among the reasons to look consider AI: you have a need for speed or if your content will need frequent updates.
Among the reasons to hire human: you want to authentically represent your brand and you want to make an emotional connection with your audience.
The four questions you should ask if you’re considering an AI VoiceOver are:
- Does it fit the brand?
- Does it drive emotional engagement
- Does the script require a nuanced performance
- What if AI makes mistakes?
There are other factors to consider, of course, such as the ethical implications of using artificial intelligence for your narrations. I’ll elaborate on those in a future post.
You can hear more on the topic of AI VoiceOver by listening to this episode of a podcast I was a guest on, along with Jim Kennelly of Lotas Productions.
What’s the MAIN reason you’d choose an AI voice over a human voice? Please share in the Comments below.